Internet marketing that works

By Matthew Loop, DC

Did you purchase an expensive Web site only to find that new patients are not knocking down your door like you anticipated?

What you might not have been told is it is the actual visitors to the Web site that are the most important part of your Internet marketing.

This is called traffic — and if you don’t have a steady stream of online traffic, your office will not be noticed or found online. You could get the best results of any chiropractor out there, but if no one knows what you do, it doesn’t matter!

Getting traffic couldn’t be easier in today’s time, and you can enhance your practice when you learn and apply a few proven traffic-generating methods.

Time-tested ways

How can you get visitors to your chiropractic Web site? Let’s begin with a few of these time-tested ways.

• Add article marketing. One of the first things you can do is implement article marketing. Writing at least one article a week for your Web site is an incredible way to generate traffic and buzz. It also provides exposure on search engines such as Google and Yahoo while building your credibility as an author.

• Begin a blog. Next, you can set up a blog for your practice. Once your blog is operating, add articles, videos, press releases, or podcasts to it a few times a week. Your blog is where people can go to learn about you from a business and personal perspective. Blogs also get indexed by search engines. WordPress and LiveJournal are two main hosts you can consider.

• Comment on posts. Regular posting on forums such as Yahoo Answers is one way to get good traffic at no cost. In forums, you can play the role of the problem solver and build great rapport within your community and niche. Taking 15 minutes a day to post comments in relevant, local, and highly targeted forums can definitely boost your Web site popularity in little time.

• Develop social networking. Social networking (also known as social marketing) is another solid, free Web 2.0 medium to use with your chiropractic Internet marketing campaign. Social media sites such as LinkedIn, Facebook, MySpace, and Friendster allow you to connect with community members and create trust. Whenever you send a request to be someone’s friend, they are notified and will then check out your page to see what you do. Tons of free exposure can be gained by devoting a few minutes a day to meet new people online.

• Establish PPC. Pay-per-click (or PPC) advertising is one way to get instant traffic to your Web site, and Google, MSN, Yahoo, and other networks offer this targeted service. Without question, it’s an automatic method that will get you whatever amount of traffic you can afford.

Reference: Internet marketing that works

The Good and The Bad - Matt Cuts on Wordpress

As you perhaps might know WordCamp in San Francisco is quite an event and a lot of great presentations were made and published already on http://wordpress.tv.

Today I want to share a video presentation with you that I think should help you see your own blog from slightly different perspective – Google. Matt Cuts from web spam team in Google shares his insights on The Good and The Bad things about WordPress.

They Even Posted a video just watch this

Promote Your Business Through Article Marketing

News Fed from: Find Hot Markets Blog

Article marketing is a form of advertising in which businesses write informative articles that are relevant to their industry. Articles are then submitted to one of the many article submission websites where they will be read and possibly picked up by other sites, blogs, magazines etc. For instance, an anti-virus software company may submit articles on “How To Keep Your Online Info Private”. If you cover a subect which effects a great number of individuals, it will help to ensure your article being read by a lot of folks and could cause it to go viral. Article Marketing is known to be the most productive way to promote a business on the internet these days.

Why do you need a website?

¢Information is Availabe 24 hours/day

This Means that you don’t need to be in the office answering any inquiries addressed to your company. They can visit the website to get information and send email.

¢Gain More New Customers

Because anyone in the world can see your website you will gain customer from other countries as well.

¢Create an Image of a Well Established Company

The Internet is a great medium in which you can create any image you want. Design a professional Web site add helpful content, and your company will immediately take a step up in the image it represents.

¢Unlimited Advertisement

On the web there is no limit on how many ads you can put and best of all its free

¢Online Pressence

You must take the internet as a huge yellow pages book, take advantage of the medium as more and more people are using the internet to shop, for information and for services. This is also a great means to tell people who don’t know you yet that you exist.

¢Showcase your work

You can Put your work on display when you have a website. Anytime a potential client needs more information or wants to see your past work and projects they can just browse through your site and get the information you don’t need to look in to your files and pictures and mail them.

What is Cost Per Click?

This might be too old for most of the webmasters and online marketers but still this is very popular and helps in covering some of the cost. CPC or cost per click is another type of advertising. In this case you have your link or banner to someone else's page and you pay only when someone looks at it and clicks on it to come over to your website. CPC is interesting because you know you have someone actually looking at your webpage rather than just at your advertisement. It does not mean immediate sales but the best thing is you know you have a potential customer or client. Cost per click is the best type of advertising for store owners to buy, because it does ensure traffic to the site.

Why you need to hire an SEO Consultant?

Courtesy of Thestreet.com Hiring a Consultant

*What is your approach to linking?
*What reporting and overall communications will I receive?
*What does your pricing model include and what other services do you offer?
*Why is your own PageRank low?

This is just a few of the questions you might be thinking and needs an answer. Link programs are key to long-term success using SEO. PageRank, a site voting system from Google, was created to measure importance via link counts (the number of links pointing to you) and link reputation (what the links say about you and your keywords). If you hear about proprietary link programs and custom software, find out if the firm belongs to or uses any FFA (free for all) link exchanges.

Honest SEO companies will let you see every step of their approach, including weekly update lists for links. They should provide a detailed link analysis and tell you where your competition stands and what steps they would take to get links from topical sites, directories and social networks. It's difficult to determine the number of links required, but the firm should provide competitive link research and analysis.

A professional SEO firm will have a workflow in place for client/vendor deliveries and overall expectations. Depending on the type of project, more work may happen in the earlier months, but it's still very important for you to understand all changes, when they are applied and for what reasons.

You should receive ranking and analytics reporting weekly, monthly and quarterly. The most important thing is that you understand the reports and the strategy is being applied and adjusted. SEO takes time and is a never-ending task.

Here is what you need to know about SEO, and what is the best practice

Here is a short video clip discussing what is the best seo practice and how you can be successful with your seo strategy. hope this one helps